Marketing Management

Entrance: Matric or equivalent qualifications or experience

The Course in Marketing aims to develop the essential knowledge and skills necessary for an effective Marketing role within an Organisation or one’s own business. The Course is designed for students with no formal background in Marketing . The course is available Full-Time, Part-Time, Flexi-Study or on an intensive Seminar basis. The duration is 6 – 10 months. The Course Structure is as follows:

• Marketing Concepts and Principles in a Competitive Changing Environment
• The Marketing Mix including Planning, Product/Service, Packaging, Price, Place, Promotion, Positioning, Physical Distribution
• The Promotions Mix: Advertising, Personal Selling, Direct Marketing, Publicity and Public Relations, The Internet and Electronic Commerce
• Branding, Product Differentiation, the Product Life Cycle, Portfolio Analysis, the BCG Matrix
• Market Research, Market Segmentation, Consumer Behaviour and Competitor Analysis
• International and Global Marketing Principles, Trends and Key Issues
• Application of Marketing and Promotions principles to diverse practical business situations

Entrance: The Course in Marketing or equivalent qualifications or experience

The Strategic Marketing Management course aims to develop Strategic Marketing Skills at Senior Management level in a Competitive, Changing Global Environment. The course is available Full-Time, Part-Time, Flexi-Study or on an intensive Seminar basis. The duration is 6 – 10 months. The Course Structure is as follows:

• Strategic Marketing Management Approaches and Philosophies in an International context

• Integrated Strategic Marketing and Management Processes in Competitive Global Markets
• Strategic Marketing and Communications Methods and Models
• Strategic Consumer and Service Marketing Concepts and Models
• Strategic Industrial and Business Marketing Models and Tools
• Strategic Industry and Competitor Analysis for Competitive Advantage
• Strategic Market Segmentation , Research, Target Marketing and Marketing Networks
• The Marketing Organisation, Customer Service and Relationship Management
• Strategic Marketing and Sales Management Processes and Techniques

• Key Issues and Trends in Strategic International and Global Marketing
• Strategic Marketing Applications of Telecommunications, the Internet and E-Commerce
• Development and Implementation of practical Strategic Marketing Plans in diverse industries