The Sports Management course is an innovative course covering all key aspects of sports management, as developed by experts in the field. With the continuing high growth in the world of sport, the courses open up exciting career opportunities in the diverse fields of sport and management, both in South Africa and internationally. The course is designed to develop competencies in all core areas as well as specific career opportunities, with real- life exposure through practical case studies and assignments.

The course is available Full-Time, Part-Time, Flexi-Study (Distance Learning with periodic contact sessions) or In-House in cooperation with schools and other organisations. The course is run on a flexible modular basis with a duration of 6 to 10 months, with continuous enrolment. Examinations may be taken in June or December each year on completion of all assignments. The course comprises of the following Core Modules, structured at different levels as appropriate:

Additional Modules are offered towards the Certificate and Diploma in Business Management (See ABE UK). The Full-time course includes these modules.

Sports Management Course Modules

1.  The World Of Sport

Introduction and Objectives; Career Opportunities in the World of Sport

Sports Management Organisations from International to Local Levels

Sports Structures: Associations, Codes, Leagues, Clubs, Events and School Sports

The Market for Sport, Sports Products, Sponsorship and Marketing through Sport

Sports Participation, Spectatorship and Media Audiences

Major Trends and Developments in the World of Sport

Sports Marketing Principles: Introduction and Overview of the Marketing Mix

Marketing of Sport: Marketing of Sports Codes, Clubs, Events, Sports-persons etc.

Marketing Products and Organisations through Sport for Competitive Advantage

Sponsorship Marketing: Identifying, Planning, Selling and Managing Sponsorship

Sports Promotion: The Promotions Mix including Public Relations and the Media

Sports Market Research, Marketing Strategy and Methods

Event Management, Marketing, Public Relations and Promotion

3.  Sports Psychology

Introduction and Overview: Sports Psychology around the World and at the Olympics

The Psycho-Physiology of Sports Performance: The Athletes Mind and Body Functioning

Managing Stress, Anxiety, Arousal and Sports Performance

Relaxation, Visualisation, Mental Imagery Training

Concentration, Attention and Focus Assessment and Training

Goal-Setting, Motivation, Self-Management, Confidence and Esteem Building

Personality, Character Building, Sports Ethics and Values

Mental Training Courses, Strategy, Tactics and Applications on the Field of Play

Introduction and Objectives: The Ecology and Psychology of Coaching

Management and Organisation of Coaching and Training: Principles, Practices, Resources

Coaching and Training Courses: Annual Course Periodisation for Competitions

Physical Fitness Principles, Factors and Components for Different Sports

Technical, Tactical and Strategic Training; Game Plans, Flexibility and Variation

The Roles of and Relationships between Coach, Manager, Player, Team and Professionals

Nutrition and Lifestyle Principles and Management

Integrated Physical Technical, Tactical and Psychological Training Courses

Anatomy Systems and Terms: Musculoskeletal, Neural, Cardiovascular, Respiratory

Physiology Systems and Terms: Biochemistry, Cardiovascular, Respiratory, Energy

Sports Injuries: Classification, Examination, Treatment and Prevention

First Aid: Cardio-Pulmonary Resuscitation, Fractures, Bleeding, Medical Bag, Sports Events

Drugs in Sport: Rules, Classification, Testing, Education, Prevention and Treatment

Introduction and Objectives: Sports Business Management and Professional Management

Managing Sports Codes, Teams, Clubs, Leagues, Events and Sports-Persons

Business Management Principles, Strategy, Planning, Leadership & Organisation in Sport

Financial Management, Budgeting and Control in Sport

Sports Law: Principles of Contract, Delict, Statute, Insurance, Medical Law etc in Sport

Sports Development: Principles, Courses, Funding, Skills and Transformation